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Trainer Name

Ben Sullins

Skill Area

Management/Business Management and Corporate Governance

Reviews

4.8 (78 Rating)

Course Requirements

1. Small business owner
2. Entrepreneurs
3. Digital Marketing Professional

Course Description

1. Email Marketing Basics - Important stats about performance and best practices, as well as what you need to know before getting started
2. Building a List - How to setup your list, important contacts, and create a sign-up form
3. Creating a Campaign - Walk through building your first campaign using a What You See Is What You Get editor on MailChimp
4. Finding Free Content 
5. Setup Automation -
6. Drip Campaigns - Drip Campaigns allow you to automatically send pre-built emails without manually setting up campaigns every time you get a new user
7. Reporting - After you send your first email, you should look at reporting to see who is opening them and what people are engaging with

Course Outcomes

1.Email marketing statistics
2.Popular email marketing tools
3.Free email marketing products
4.How to create a standard email campaign
5.How to create an automated email campaign
6.How to create a drip email campaign
7.Understand and navigate the MailChimp platform with ease
8.Learn how to market and profit from your growing email list

Course Curriculum

1 Introduction - Why Email Marketing is Important


1 Creating Custom Segments


2 Building a List - How to setup your list, important contacts, and more


1 Free Resources for your Email Campaigns


2 Creating Automated and Drip Campaigns


3 Building a campaign on MailChimp


1 How the GDRP Applies to Email Marketing


1 See Opens, Clicks, Bounced, and more


Trainer

Trainer Name

Ben Sullins

4.8 Rating
78 Reviews

Learner Feedback

Email Marketing for Businesses

5

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