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Trainer Name

Alex Genadinik

Skill Area

Digital Technologies and Digital Transformation

Reviews

4.6 (628 Rating)

Course Requirements

You don't need a background in user experience, design or coding to take this course.
This is an in-depth course. If you allocate 60-90 mins a day, and do all of the activities, it will take 2-3 weeks to complete.

Course Description

Gain hands-on practice in all the key areas of UX — from interviewing your users through to prototyping and usability testing your designs
Gain industry-recognised certification by preparing for the BCS Foundation Certificate in User Experience.

Course Outcomes

1.Incorporate UX into your workflow by following a proven, user centred design framework.
2.Plan field visits and user interviews to uncover user needs.
3.Moderate a usability test and prioritise the observations.
4.Create personas, user stories, red routes and user journey maps.
5.Uncover and describe users’ mental models.
6.Choose appropriate schemes for classifying and organising information.
7.Design and conduct online and offline card sorting sessions.
8.Select appropriate user interface design patterns.
9.Develop cheap, throwaway prototypes to get quick and frequent feedback from your users.
10.Create user interface designs that exploit universal principles of visual design.
11.Design usability tests to measure time on task, success rate and user satisfaction.
12.Evaluate the usability of systems by applying usability heuristics.
13.Prepare for the BCS Foundation Certificate in User Experience.

Course Curriculum

1 UX Course First Video


2 Tools to help you measure your site usability and increase conversion


3 What is a lead page How to set up your lead page


4 How do landing pages work Landing page optimization


5 What is lead generation and difference of leads vs. newsletter signups


6 How to create a great landing page Good practice landing page tips


7 Social and neuro psychology science of a potential customer in a sales funnel


8 Should bloggers include the big popover email signup form


9 Wordpress plugin and strategies for generating email newsletter opt-ins


10 Example for how to increase conversion of a real website Problemio.com


11 More tips on how to increase email signup conversions


12 How to use paid Facebook ads to get people to your site and convert to buyers


13 Is giving away ebooks effective for increasing email opt in conversions


14 Case study of how to optimize a sales funnel and bring in clients for a business


15 How to use a podcast to generate business leads and get clients


16 How to optimize your Twitter feed for higher click through with timing tools


17 Case study of how I improved UX for my products


18 AIDA one of the most proven and effective sales strategies


19 Copywriting specifically to increase conversion rates of your sales pages-1


Learner Feedback

Understanding UX And Website Usability

5

Course Rating
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