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Trainer Name

Alex Genadinik

Skill Area

Marketing and Innovation

Reviews

4.6 (628 Rating)

Course Requirements

no requirement needed

Course Description

Influencer marketing is extremely popular today. But it is also full of pitfalls. This course will show you how to do it right so you can generate traffic and sales.
You will learn how to find ideal influencers for your niche. You will learn how much they should cost depending on their reach, and how to reach out to them in a professional way.
You will also see many tools to help you find great influencers. Learn how to spot fake influencers who would be just a waste of money, and how to make sure the traffic they send you converts and comes back to your site by using retargeting ads with Google and Facebook.

Course Outcomes

1.Find and hire influencers to promote your business in 2022
2.Boost your company or personal brand
3.Use services and tools to research and find good influencers
4.Use retargeting ads to bring back traffic sent to you by influencers
5.When to run ads vs. when to do influencer marketing
6.Use services and tools to research and find good influencers

Course Curriculum

1 Type Of Ad You Need And Ad Goals


2 Influencer Marketing Welcome


3 Introduction To Influencer Ads


4 Facebook BM Introduction


5 Setting Up Facebook Manager


6 Adding A Business Page To Business Manager


7 How To Add Ad Accounts In FB


8 Beginning To Work On Business Page In FB


9 Page Banner


10 How To Set Up Your Facebook Page Screen Name


11 Where To Get Visuals To Use In Contests


12 Facebook Profile Image


13 About And Call To ActionButton


14 Introducing And Setting Up The Facebook Pixel


15 Setting Up Tabs On Your Facebook Page


16 Setting Up Tabs On Your Facebook Page


17 Cold Vs Warm Ad Traffic


18 How To Get Big Sites To Pay For Your Ads


19 Initial Ad Setup Basics


20 Setting Up A Pixel Event


21 Facebook Ad Demographic Targeting


22 Facebook Ad Placements Choice


23 Creating Look alike Audiences From The Pixel


24 Connecting New Facebook Pixel To An Ad Set


25 Creating Retargeting Audience


26 Setting Up Google Ads


27 Explaining Ad Campaigns Sets Ads


28 Entering Google Ads Expert Mode


29 Introduction To Google Ads Bidding Options


30 Creating A Retargeting Campaign


31 Setting Up Google Pixel


32 Connecting Google Ads And Analytics


33 Up Fluence


34 Influencer Marketing Over Ads


35 Influencer Marketing Vs Ads


36 How To Find Good Influencers And Spot Fake Ones


37 Twitter Lists To Find Influencers


38 Manually Finding Influencers


39 Email Pitch Influencer Marketing


40 Fyre And Influencer Disclosures


41 Example Of Disclosure


42 Influencer Audience Sizes


43 Influencer Compensation Models


44 Influencer Marketing Compensation Calculator


45 Linqia


46 Tap Influence


47 Understanding The Amazon URL And Keyword Impact


48 Track


49 Popular Pays


50 Unilever Story


51 Link Tree


52 Creating An Affiliate Program For Your Business


53 Importance Of Tracking Amazon Link For Off Amazon Promotion


54 Social Blade


55 Overview Of Pixelfy


56 Creating Pixelfy Campaign


57 Explaining The Pixelfy Tracking Code


58 Setting Up Twitter Pixel


59 Initial Link Analytics


60 Different Links In Pixelfy


61 Pixelfy


62 How To Sign Up To Be An Amazon Affiliate


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Introduction To Influencer Marketing

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