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Trainer Name

Sonia Simone

Skill Area

Wholesale or Retail or Electronic Commerce

Reviews

3.8 (2 Rating)

Course Requirements

CEFR A2

Course Description

In this course, you will learn what it takes to craft content marketing strategies to acquire and retain customers profitably.

Course Outcomes

Upon completing this course, you will learn how to craft a content marketing strategy, identify types of content and manage content.

Course Curriculum

1 Mapping The Journey - Crafting A Content Marketing Strategy
1 Min


2 Mapping The Journey
1 Min


3 Empathy Maps
1 Min


4 Experience Maps
1 Min


5 Creating Irresistible Content
9 Min


1 The Strategic Types Of Content
1 Min


2 Attraction Content
1 Min


3 Affinity Content
1 Min


4 Action Content
1 Min


5 Making Action Content Actionable
1 Min


6 Authority Content
1 Min


1 Managing Your Content
1 Min


2 Ethics And Professionalism
8 Min


3 Plagiarism And Copyright Law
9 Min


4 Introduction To Metrics
1 Min


5 What Data To I Pay Attention To?
1 Min


6 Multimedia Content Visuals
8 Min


7 Multimedia Content Audio And Video
10 Min


Learner Feedback

Crafting Content Marketing Strategy

3

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